About the Club

The Children's Traffic Club was set up to provide a structured way for parents and carers to teach their 3 to 4 year old children basic road safety skills, in a fun and interactive way.

This age group was chosen based on developmental psychological findings, which showed that most personality traits and life-long habits are set by the age of 5. It is during this period (up to 5 years of age) that an intervention programme like The Children's Traffic Club, has a strong chance of not only short term, but also long term success.

Parents or carers are the people with the most influence on pre-school children and they play a very important part in the structure of The Children's Traffic Club. Their work with the child, on a one-to-one basis, is backed and supported by professionals, like Road Safety Officers, Health Visitors, childminders, nursery teachers and playgroup leaders.

The objectives of The Children's Traffic Club are clear:

To reduce casualty rates for the targeted age group.
To influence long term behaviour of children who become members.
To increase parents' awareness of road safety issues and to give them knowledge of safe practices.
To indirectly benefit other members of the family, such as older children and parents themselves.

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About the Club